"The difficulty lies, not in the new ideas, but in escaping the old ones, which ramify, for those brought up as most of us have been, into every corner of our minds."
John Maynard Keynes
(so applicable to the general resistance towards moving from traditional marketing to digital)
"If you wait until there is another case study in your industry, you will be too late."
Seth Godin
#marketing
#seth godin
#case study
Chairman and Co-founder of comScore speaks about the future of e-commerce, and how changes in the landscape are affecting everything from pricing to size of stores.
Full report available here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_US_Digital_Future_in_Focus
