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fastcompany:

Both Oreo and Tide were quick to jump on the blackout bandwagon with clever, simple social ads during the Super Bowl power outage at the Superdome just a short while ago.

— 3 months ago with 172 notes
"The difficulty lies, not in the new ideas, but in escaping the old ones, which ramify, for those brought up as most of us have been, into every corner of our minds."

John Maynard Keynes

(so applicable to the general resistance towards moving from traditional marketing to digital)

— 1 year ago
"If you wait until there is another case study in your industry, you will be too late."
Seth Godin
— 1 year ago with 3 notes
#marketing  #seth godin  #case study 

Chairman and Co-founder of comScore speaks about the future of e-commerce, and how changes in the landscape are affecting everything from pricing to size of stores.

Full report available here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_US_Digital_Future_in_Focus

— 1 year ago
#e-commerce  #ecommerce  #comscore  #gian fulgoni  #whitepaper